The 2024 Experiences Traveler Outlook
Key trends, behaviors, sentiment and trip intentions for the U.S. experiences traveler: an exclusive report for Arival Insider Pro Access members

Summary
The 2024 U.S. Experiences Traveler Outlook report delves into the state of the U.S. experiences traveler – who they are, what they want, what are they looking for in 2024 – and some key trends shaping the tours, activities and attractions sector for the coming year. This outlook report, exclusively for Arival Insider Pro Access members, delves into the key trends, behaviors, sentiment and trip intentions of the U.S. experiences traveler. Based on a survey of 1,000 U.S. travelers, this outlook report is the first in a series of essential reports for any creator or seller of in-destination experiences serving the U.S. traveler.WHAT’S IN THIS REPORT:
- How Much They Traveled in 2023
- The Surge in Trip Spend
- Where To: The Return of Europe
- More Demand for Experiences
- The Rise of the Affluent Traveler
- The Experiential Shift in Trip Planning
- Trip Intentions for 2024
- Price Is Back
- Key Takeaways
WHO THIS REPORT IS FOR:
Operators, resellers and marketers in travel experiences: tours, activities, and attractions.
WHY READ THIS REPORT:
Get key insights and actionable recommendations to develop the products and services travelers are seeking in 2024. Understand how traveler planning and booking behaviors are changing and develop strategies to meet your customers where they are looking.
THE 2024 U.S. EXPERIENCES TRAVELER REPORT SERIES
The 2024 Experiences Traveler Outlook is the first report in a series based on Arival’s 2023 U.S. consumer study data. Look for more upcoming reports and articles in this series:
- The 2024 U.S. Experiences Traveler Outlook
- The 2024 U.S. Tour Taker
- The Top Brands in Tours & Activities
- Traveler Posting Trends: Social Media & Reviews
- The Private Tour Taker
- The Outdoor Adventure & Activities Traveler
- The LGBTQ+ Traveler
- The Affluent Traveler (Coming Soon!)
- The Black & Latino Traveler (Coming Soon!)
- The Values-Based Booker (Coming Soon!)
ACCESS THIS REPORT
The 2024 Experiences Traveler Outlook is available at no cost to Insider Pro Access members, or for $399 to non-members.
Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.