Return to Research Combined Shape

The 2024 U.S. Tour Taker

Inside the mind of the U.S. tour taker: who they are, what they want, and how they choose, book and share
By: Anne Failing, Stephen Joyce & Douglas Quinby

— or —
Join Now/

Summary

The second report from the 2024 U.S. Experiences Traveler study delves into the state of today’s tour taker – who they are, what they want, and how they choose, book and share. This new report, exclusively for Arival Insider Pro Access members, presents essential consumer insights on the U.S. experiences traveler, their behavior and intentions as it pertains to tours for the year ahead. Based on a survey of 1,000 U.S. travelers, this report is the second in a series of essential reports for any creator or seller of in-destination experiences serving the U.S. traveler.

WHAT’S IN THIS REPORT:

  1. The Types of Tours Travelers Want and What They’re Booking
  2. How Much Travelers Are Spending
  3. Trends in Tour Group Size, Private Tours and Tour Length
  4. How and When Travelers Choose and Book Tours
  5. What Factors Drive Tour Selection 
  6. Why Travelers Don’t Tour (and What Operators Can Do About It)
  7. Key Recommendations for Operators and Sellers of Tours

WHO THIS REPORT IS FOR:

Operators, resellers and marketers of sightseeing tours, food tours, walking tours, bus tours, bike tours, experiential tours, private tours, group tours, self-guided tours, and all types of guided day tours and experiences. 

WHY READ THIS REPORT:

Get key insights and actionable recommendations to develop the products and services travelers are seeking in 2024.  Understand how traveler planning and booking behaviors are changing and develop strategies to meet your customers where they are looking. 

THE 2024 U.S. EXPERIENCES TRAVELER REPORT SERIES

The 2024 U.S. Tour Taker is the second report in a series based on Arival’s 2023 U.S. consumer study data. Look for more published and upcoming reports in this series:

WHAT’S IN THIS REPORT:

  1. How Much They Traveled in 2023
  2. The Surge in Trip Spend
  3. Where To: The Return of Europe
  4. More Demand for Experiences
  5. The Rise of the Affluent Traveler
  6. The Experiential Shift in Trip Planning
  7. Trip Intentions for 2024
  8. Price Is Back
  9. Key Takeaways

WHO THIS REPORT IS FOR:

Operators, resellers and marketers in travel experiences: tours, activities, and attractions.

WHY READ THIS REPORT:

Get key insights and actionable recommendations to develop the products and services travelers are seeking in 2024.  Understand how traveler planning and booking behaviors are changing and develop strategies to meet your customers where they are looking. 

THE 2024 U.S. EXPERIENCES TRAVELER REPORT SERIES

The 2024 U.S. Tour Taker is the second report in a series based on Arival’s 2023 U.S. consumer study data. Look for more published and upcoming reports and articles in this series:

ACCESS THIS REPORT

The 2024 Experiences Traveler Outlook is available at no cost to Insider Pro Access members, or for $399 to non-members.

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

ACCESS THIS REPORT

The 2024 U.S. Tour Taker is available at no cost to Insider Pro Access members, or for $399 to non-members.

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

devarival.kinsta.cloud articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
BECOME AN INSIDER TODAY!
Why Become an Arival Insider Pro Access Member?

20% discount on Arival In-person events

Access to Arival ProShield tailored insurance solutions by Granite Insurance is available exclusively for U.S.-based Arival Insider Pro Access Members. 

Access to the Arival Research Library including new research and reports

Free access to all Arival 360 Online events

Over 350+ on-demand videos featuring our industry’s thought leaders and instructional sessions to grow your business.

Free consulting seminar on optimizing Google’s Things to Do

More …

Sign Up
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at info@arival.travel.

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.