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Arival Guide to AI in Experiences

How tours, activities and attractions are improving the guest experience, saving money and growing their business with AI today
By: Tony Carne & Christian Watts

This report is available to Insider Free and Pro Access Members
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Summary

Generative AI has ushered in a new wave of innovation that presents tremendous opportunity for the visitor experiences sector. Innovation and tools in content generation, guest messaging and customer support, operations and other AI-powered applications offer numerous opportunities for businesses to lower costs and boost productivity. This Arival Guide provides an essential overview of AI and emerging applications specifically for operators and sellers of tours, activities, attractions and experiences. This guide:
  1. provides an introduction to Gen AI: what is it and how it works
  2. walks through the major trends in AI
  3. assesses the potential impact and opportunities for operators
  4. explains how travel businesses can integrate AI and emerging technologies
  5. offers accessible, real-world use cases in practice today by experience operators and technology providers

What’s In This Guide

  • Emerging Tech in Travel Experiences: An overview
    • Introduction to Generative AI
    • Purpose of this Guide
    • How GenAI Works
    • GenAI: The Good, the Bad… 
    • GenAI Goes Multimedia and Multimodal 
    • How to Interact Effectively with AI Models
  • AI Applications & Tools for Tourism Businesses
    • Practical Applications
    • Written Content Generation
    • Business Planning and Marketing
    • Customer Service & Communication
    • Multimodal Applications
    • Other Applications, including Travel- and Experiences-Specific Tools

Case Studies in Emerging Tech 

As a companion to the Arival Guide to AI in Experiences, we have compiled five detailed case studies to illustrate how a variety of in-destination experiences businesses have used AI  successfully in their businesses. These case studies are available exclusively to Arival Insider Pro Access members. You can find these case studies here.

 

Research Partner

This Arival Guide was produced in partnership with:

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