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Nine Attractions Trends for 2022

100+ attractions weigh in on the recovery, distribution, Google, dynamic pricing and more in this new research report from Arival and Tiqets

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Arival Nine Attractions Trends for 2022 Report

Summary

Visitor attractions – museums, zoos and aquariums, amusement parks, cultural landmarks, parks and observation decks – have experienced a significant change in sales and distribution, technology and visitor expectations as travel and tourism rebound.  This new research report from Arival and Tiqets, based on a survey of more than 100 visitor attractions, delves into key trends shaping the visitor attractions sector of travel, measures the state of adoption and digital readiness among visitor attractions across Europe and North America, and provides key benchmarks and guidance across technology, distribution, marketing and more. 

Nine Visitor Attractions Trends 

  1. The Recovery and Outlook for 2022
  2. Ticket Pricing and the Impact of Inflation 
  3. Digital Shifts: Distribution Trends
  4. The State of Connectivity 
  5. The Ticketing Tech Gap
  6. Google Things to Do
  7. (Not-so-Dynamic) Pricing Trends
  8. Timed Ticketing Beyond the Pandemic 
  9. Top Marketing Channels

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About This Study

Arival fielded an online study in May 2022 to assess the state of recovery and key trends in technology and distribution for visitor attractions. Arival received 115 qualified responses from visitor attractions in Europe and North America.

What are visitor attractions? These are the five key segments of visitor attractions:

  • Amusement parks / theme parks
  • Cultural sites, monuments & natural attractions
  • Museums & galleries
  • Observatories
  • Zoos and aquariums

Sponsoring Partner

Study Fielding Partners

The following partners distributed the survey to their network of operators and visitor attractions: 

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