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The State of Experiences in Australia & New Zealand

Operator insights on the recovery and outlook, distribution, OTAs, marketing, technology, business challenges in 2024 and more
By: Anne Failing, Douglas Quinby & Meredith Rangel

This report is available to Insider Free and Pro Access Members
— or — Join Now

Summary

Based on a survey of tour, activity and attraction operators in Australia and New Zealand, this report — available to Arival Insider Free & Pro Access members — presents essential operator insights on everything from the operator outlook for 2024, to sales channel and pricing trends, to marketing channels and priorities, booking software adoption and satisfaction, and other tech priorities including the use of AI.

WHAT’S IN THIS REPORT:

  1. Size & Structure of the Australia and New Zealand (ANZ) Marketplace
  2. Key Learnings
  3. The State of Recovery:
    Business Performance & Outlook
  4. Sales & Distribution:
    The Continued Rise of Online
  5. Pricing Power: The State of Pricing 
  6. Operator Marketing: Channels & Priorities
  7. Google Things to do
  8. Booking Software: Adoption, Top Systems & Satisfaction, Priorities for 2024

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The State of Experiences in Australia & New Zealand is available at no cost to Insider Free and Pro Access members.

Explore the report findings with Arival Co-Founder and CEO Douglas Quinby in an upcoming webinar on The Outlook for Experiences in Australia & New Zealand. The webinar will take place on Monday, June 24 at 7pm EDT / Tuesday, June 25 9am AEST. Register here.

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

 

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