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The 2023 Experiences Traveler

Insights on what travelers are looking for and how you can plan to attract them in 2023: an exclusive report from Arival and Phocuswright. **Free or Pro Access Insiders download free!

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Summary

A survey of more than 4,000 travelers across Europe and the U.S. on the future of tours, activities, attractions and experiences. This special report in partnership with leading travel industry research firm Phocuswright covers what travelers want, how they choose, how they book, how traveler trends are changing our industry and how you can capitalize on these changes and plan your strategy for 2023 and beyond.

WHAT’S IN THIS REPORT:

  1. Today’s Experiences Trends: What Travelers Want
    • Travelers Who Prioritize Experiences over Things
    • Top Experiences Categories & Shifts
    • Regional Differences for Adventure, Theme Parks
    • Top Tour Themes
    • Top Tour Types
    • Regional Differences for Tour Preferences
  2. A Big Shift to Small Groups
    • Tour Group Sizes
  3. The Path to Purchase
    • Research & Planning:
      • How Travelers Research Experiences
      • The Role of Social
    • Booking: How & Why
      • Tour Booking Channels
      • Online Purchase Channels
      • Where Travelers Booked Online
      • What Influences the Purchase Decision
  4. The Importance of Experiences & the Booking Window
    • The Tour Booking Window
    • What Drives Advance Booking

ABOUT THIS STUDY:

This report is part of a larger joint study by Arival and leading travel industry research firm Phocuswright. This study is the most comprehensive look at the global In-Destination Experiences industry ever conducted. The project includes global market sizing with market segmentation, a B2B overview of experience creators around the world and B2C surveys in 7 different markets.

RESEARCH PARTNER

STUDY SPONSORS

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ACCESS THIS REPORT

The 2023 Experiences Traveler is available for download to all Arival Insider Free or Pro Access members, or for purchase for $399.

Join Arival Insiders for Free, or become an Insider Pro Access member today and get access to all Arival research, plus many other benefits, starting from $179.

THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

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Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

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Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

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Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

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Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

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Post jobs & connect with candidates most applicable to your business.

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Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
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Why Become an Arival Insider Pro Access Member?

20% discount on Arival In-person events

Access to Arival ProShield tailored insurance solutions by Granite Insurance is available exclusively for U.S.-based Arival Insider Pro Access Members. 

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