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The Distribution Landscape for Tours, Activities & Attractions (2021)

This short Arival Guide provides an up-to-date overview of the distribution landscape for travel’s third-largest sector

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Arival Distribution Landscape Oct 21

Summary

Distribution in tours, activities and attractions is fragmented, complex, and an ongoing business challenge for operators across the sector. There is too much industry jargon and confusing terms whose meanings and references often overlap.  This short Arival Guide provides an up-to-date overview of the distribution landscape for travel’s third-largest sector. Included in this guide are clear, easy definitions for each distribution channel, as well as diagrams for how supply (operators) connect to customers through those channels.

What’s in this Arival Guide:

  1. The Distribution Map Explained
    • Supply
    • Connectivity
    • Distribution Channels
  2. The Distribution Chain (visualization)
    • Traditional (pre-Internet)
    • Today’s Distribution Chain
  3. The Scale of Distribution by Segment
  4. Channel Trends
    • Tours
    • Attractions

What you’ll learn:

  • What are the major distribution channels in tours, activities and attractions
  • Clear terms and definitions for each channel, connectivity methods, and the different operator segments
  • How the different parts of the distribution chain work together and connect
  • Example companies from each major distribution category
  • Key trends in distribution channels from 2019 to 2021 for tours and attractions

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