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The LGBTQ+ Experiences Traveler

Insights on the LGBTQ+ segment of the U.S. traveler: who they are, what they want, and how they research, book and share experiences
By: Anne Failing & Stephen Joyce

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Summary

The latest report from the 2024 U.S. Experiences Traveler study delves into the mind of the LGBTQ+ experiences traveler – who they are, what they want, and how they research, book and share experiences. This new report, exclusively for Arival Insider Pro Access members, presents essential consumer insights on U.S. experiences travelers who identify as LGBTQ+, and how to reach this lucrative segment of travelers — the LGBTQ+ travel market is estimated to be worth $65 billion in the U.S. alone. Based on a survey of 1,000 U.S. travelers, this report is the latest in a series of essential reports for any creator or seller of in-destination experiences serving the U.S. traveler.

WHAT’S IN THIS REPORT:

  1. Who are LGBTQ+ Travelers?
  2. What LGBTQ+ Travelers Do — and How Much They Spend
  3. Where LGBTQ+ Travelers Go
  4. LGBTQ+ Traveler Priorities
  5. When and How LGBTQ+ Travelers Book and Share Experiences
  6. Recommendations for Reaching the LGBTQ+ Traveler

READ THE REPORT

THE 2024 U.S. EXPERIENCES TRAVELER RESEARCH SERIES

The LGBTQ+ Experiences Traveler is the latest report in a series based on Arival’s latest U.S. consumer study data. Look for more published and upcoming reports and articles in this series:

ACCESS THIS REPORT

The LGBTQ+ Experiences Traveler is available exclusively to Insider Pro Access members — access the report here.

Join us at the next Arival event to learn more about the experiences traveler, as we explore the latest travel trends, research results and experiences industry insights, with practical tips and takeaways for operators of tours, activities, attractions and experiences.

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