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The Outdoor Adventure & Activities Traveler

Inside the mind of the U.S. outdoor adventure and activities traveler: who they are, what they want, and how they choose, book and share in 2024
By: Anne Failing, Stephen Joyce & Douglas Quinby

Summary

The third report from the 2024 U.S. Experiences Traveler study delves into the mind of the outdoor adventure and activities traveler – who they are, what they want, and how they choose, book and share.

This new report, exclusively for Arival Insider Pro Access members, presents essential consumer insights on the U.S. experiences traveler, their behavior and intentions as it pertains to activities for the year ahead.

Based on a survey of 1,000 U.S. travelers, this report is the third in a series of essential reports for any creator or seller of in-destination experiences serving the U.S. traveler.

WHAT’S IN THIS REPORT:

  1. The Types of Activities Travelers Want and What They’re Booking
  2. Who Activities Travelers Are & How Much They’re Spending
  3. What Drives Outdoor Adventure & Activity Travelers
  4. How and When Travelers Choose and Book Activities
  5. Key Recommendations for Operators and Sellers of Activities

WHO THIS REPORT IS FOR:

Operators, resellers and marketers of outdoor adventure tours and activities, such as ziplines, water-based activities, nature hikes, challenge courses, adrenaline courses, and other — predominantly outdoor — activities. 

WHY READ THIS REPORT:

This report is packed with key insights and actionable recommendations to develop the products and services travelers are seeking in 2024 and beyond. Understand how traveler planning and booking behaviors are changing and develop strategies to meet your customers where they are looking.

THE 2024 U.S. EXPERIENCES TRAVELER REPORT SERIES

The Outdoor Adventure & Activity Traveler is the third report in a series based on Arival’s 2023 U.S. consumer study data. Look for more published and upcoming reports and articles in this series:

ACCESS THIS REPORT

The Outdoor Adventure & Activities Traveler is available at no cost to Insider Pro Access members, or for $399 to non-members.

Also, join us at the next Arival event to learn more about the experiences traveler, as we explore the latest travel trends, research results and experiences industry insights, with practical tips and takeaways for operators of tours, activities, attractions and experiences.

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

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