
Tours, Activities & Sustainability (2022)
Travelers are demanding sustainability in ever greater numbers. Exclusive new Arival research has discovered traveler and operator attitudes to the issue

Summary
Responsible tourism practices — minimizing environment impact, supporting local communities and economies — have become vital to the tours, activities and experiences sector. Travelers are demanding it in ever greater numbers. Experience operators are on the front lines, with an incredible opportunity to educate travelers and become leading stewards of a sustainable, responsible future for tourism. Why you should get this report:- Understand how traveler expectations around sustainable practices are changing;
- See what practices tour, activity and attraction operators are adopting and benchmark your own business;
- Get practical recommendations on steps you can take towards implementing and communicating sustainable practices.
What’s in this report?
Traveler Trends
- Travelers Are Ready!
- Sustainability steps travelers are taking
- Traveler willingness to support local tour companies
- Traveler Behavior Trends by Region: U.S., Europe and China
- Younger Travelers Driving Change
- Traveler behavior trends by age
Operator Trends & Benchmarks
- What Operators Think of Sustainability
- They are talking the talk, but are they walking the walk?
- How Operators Can Impact & Advance Sustainable Tourism
- Measures Operators Are Taking
- Segmentation by day tour and activity operators, attractions and multi-day tour operators
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