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Visitor Attractions & the New Booking Paradigm

Get essential insights on the preferences, attitudes and buying habits of U.S. travelers visiting attractions in 2023 and beyond in this exclusive report from Arival and Go City

This report is available to Insider Free and Pro Access Members
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Summary

Advance purchase, timed entry and variable and dynamic pricing are key trends shaping how attractions market and sell their tickets. But what do attraction visitors think and how is this affecting traveler behavior? This report from Arival and Go City, based on a survey of 1000 U.S. attractions travelers, delves into key trends in visitor attractions, including:
  • The state of the recovery from the pandemic
  • Trending experiences and attraction types
  • How travelers are planning and booking tickets
  • The impact of key attraction ticketing trends (variable and dynamic pricing, timed entry and advance purchase) on the traveler experience and buying habits
  • Key recommendations for attractions to develop customer segmentation strategies based on traveler behavior and preferences
This is an essential report for leaders across marketing, sales and operations at amusement parks, museums, zoos and aquariums, ticketed cultural monuments and landmarks, natural attractions, observation decks, sightseeing tours and other ticketed visitor attractions.

WHAT’S IN THIS REPORT:

  1. U.S. Attraction Traveler Trends
    • The Outlook & Experiences Trends
    • Price Is Back
  2. The Planning & Booking Window
    • The Rise of Advance Planning
    • The Return of the Walk-Up
  3. Booking Channels
    • A Direct, Digital, Mobile Surge
  4. Guest Satisfaction
    • Satisfied, but Room for Improvement
  5. Tickets: Pricing & Breakage
  6. Dynamic Not Static: What Travelers Want
    • Must-see and Might-see Attractions
    • Price, Flexibility, Certainty
    • Price vs. Flexibility
    • Key Recommendations
  7. Appendix: Ticket Attribute Importance by Attraction Type

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