Marketing
Tuesday, October 11 2022 | 11:45 AM PDT*
The Importance of Building Your Brand
For decades, Virgin has been one of the most iconic global brands, known for its superior quality, disruptive spirit, and penchant for making all experiences extraordinary. Led by Virgin Experience…
Tuesday, October 11 2022 | 10:45 AM PDT*
From Viewers to Visitors: How to Use Vertical Videos on Instagram and TikTok to Convert Millions of Clicks into Customers
How did Justin Buzzi (kayak tour operator) go from 577k video views to 38 million in less than 6 months? Learn from video expert, Justin Buzzi, and social strategist, Samantha…
Tuesday, October 11 2022 | 10:45 AM PDT*
Generating Bookings with SEO: What You’ve Been Doing Wrong
Tired of publishing content that can't compete with the big OTAs? This workshop walks through intelligent SEO tactics to help you develop content that drives bookings. We'll discuss the most…
Wednesday, February 2 2022 | 15:45 PM
The Great Google Debate
Google is claiming its stake in the Best Part of Travel with its new Things To Do initiative. Is this good for operators, distributors, travelers? Or is it just good…
Wednesday, February 2 2022 | 11:20 AM
Google Things to do – what it is, and what you should be doing about it right now
Google's 2021 release of their Things to do product is a very exciting step for our industry, offering free direct traffic to Operators. Getting your listings set up, and optimizing…
Thursday, June 10 2021 | 11:45 AM ESt
The Digital Journey: How Travelers Discover, Research & Book Multi-Day Experiences
Multi-day experiences are typically complex, big-ticket purchases that have long defied online buying. But that has been changing – and it’s poised to change only more. This short talk walks…
Thursday, June 10 2021 | 11:20 AM EST
SEO Essentials for Multi-Day Operators
A critical component of every tour operator’s digital presence is how they appear in organic search. But with the world of SEO and Google algorithms changing so rapidly, it can…
Wednesday, June 9 2021 | 12:20 PM EST
Digital Marketing for Multi-Day Operators
If you want to grow direct bookings for your tour operation, digital marketing is essential. This workshop walks through the essentials of online performance marketing campaigns, covering search engine marketing…
Monday, May 17 2021 | 21:00 PM EST
Earned Media through Photos and Social Channels
While earned media may seem like a complicated topic, in reality it’s quite simple. In this session, we’ll help you answer those questions to understand how you can be leveraging…
Monday, May 17 2021 | 21:00 PM EST
Double Your Impact: Leveraging Influencers as Content Creators
Influencers are more than the sum of their followers. They are talented content creators who can amplify high-quality, evergreen content that can mobilize your target audience to act. And best…