Marketing
Tuesday, October 29 2019 | 11:00 AM
Can Branding Grow Your Tour & Activity Business
Amid the rapid growth of tours and activities, where are global brands? Why hasn’t this taken hold? More and more companies are building multi-destination tour brands, seeking to extend their…
Tuesday, October 29 2019 | 11:00 AM
Creating Content that Captivates
Every creator and seller of tours, activities, and attractions today must also be a content marketer. But what content will pop with your customers? Culture Trip has used the power…
Tuesday, October 29 2019 | 11:00 AM
Tap the Corporate Experiences Market
Our industry is mostly focused on the leisure traveler, but have you thought about selling into businesses? More companies are offering experiences as employee benefits and incentives. This keynote walks…
Tuesday, October 29 2019 | 11:00 AM
How to Win the Spanish Speaking Traveler
Across 20 countries and some 500 million people (as well as more than 50 million in the U.S.), Spanish is the mother tongue. As incomes and the demand for travel…
Wednesday, March 6 2019 | 13:00 PM
Let’s Get Direct: Strategies for Growing Direct Channels
In an age of rapidly rising online travel agencies and the growth of third-party distribution, growing direct booking channels is moving to center stage for every tour, activity and attraction…
Monday, March 4 2019 | 13:00 PM
Using Tech to Go Direct and Improve Visitor Access
Sometimes there can be too much of a good thing. With surging visitor volumes and growth from OTAs and resellers, the Van Gogh Museum re-engineered their strategy – and their…
Monday, March 4 2019 | 13:00 PM
Sustainability that Sells – Roundtable
This roundtable assembles distinct voices across Europe's Tour and Attraction landscape to address the challenges before our industry: how we transform rapid travel growth into responsible tourism development to benefit…
Wednesday, September 26 2018 | 13:00 PM
Selling Stuff with Humor
How you can use humor to connect with customers and sell more stuff. And have a laugh, too.
Wednesday, September 26 2018 | 13:00 PM
What the Heck Are We (and How Do We Brand)?
This roundtable of marketing masters from Tours, Activities & Attractions explores the power and potential of brands to transform our marketplace.
Wednesday, September 26 2018 | 13:00 PM
Help with Yelp: Using Online Review Sites To Grow Your Business
More than nine in 10 consumers turn to review sites to choose a local experience or business. You've probably seen your business on review sites like Yelp, but have you…