Crafting the Extraordinary: Innovation & the Experience Economy
03/03/2024 9:25 AM CET
Information
It’s the fundamental dilemma facing all entrepreneurs, but it’s especially important amid a time of extraordinary change in tours, activities and attractions: how do we innovate? This talk from Claus Raasted, a visionary from the College of Extraordinary Experiences, unveils the essential tenets of the surging experience economy and what it means for our industry – and your business. Claus will explore the intersection of creativity, technology, and human interaction, offering insights into how tour and attraction businesses can innovate and thrive in an era where experiences are the new currency.