Sessions
Wednesday, October 12 2022 | 16:00 PM PDT*
The Future of the Experience Economy: Fireside Chat with Michael Zeisser
This one-time executive of Liberty Media and Alibaba currently serves on the board of directors for GetYourGuide, Fever, Atlas Obscura and Easol and runs the only investment fund dedicated to…
Wednesday, October 12 2022 | 11:30 AM PDT*
What is Accessible Travel
The world's largest minority group is people with a physical or intellectual disability, estimated by the World Health Organization to be 15% of the overall population. Accessible tourism practices ensure destinations,…
Wednesday, October 12 2022 | 10:30 AM PDT*
Yielding Up: A Deep Dive on Dynamic Pricing & Revenue Management
Revenue management may be standard practice in other parts of travel, but it’s still early days in tours and attractions, with less than 1% of attractions engaging in dynamic pricing.…
Wednesday, October 12 2022 | 10:30 AM PDT*
Immersive Reality and Innovative Product Design: How Emerging Tech and Immersive Innovation are Shaping the Future Guest Experience
Entrepreneurs are creating innovative new experiences that blend technology and live interaction to create entirely new visitor experiences. Hear from immersive innovators on how visitor attractions should – and should…
Wednesday, October 12 2022 | 10:30 AM PDT*
The Industry Weighs In: A Hot Topics Town Hall
From lockdown to recovery to recession and uncertainty, from distribution and dynamic pricing to timed ticketing and channel management, visitor attractions and large tour operators have had plenty to contend…
Wednesday, October 12 2022 | 10:30 AM PDT*
From Ideation to Activation: Innovating the Next Great Experience
Innovation is easy to talk about but hard to do. How can we all create the next great attraction experience? This talk from the head of attractions at the Up…
Wednesday, October 12 2022 | 10:30 AM PDT*
Optimize Your Marketing for Repeat Referral Customers
Business owners know referral and repeat (R&R) bookings are essential to a profitable business, yet many tour, activity and attraction operators don’t do marketing for R&R bookings. In knowing that…
Wednesday, October 12 2022 | 10:30 AM PDT*
Profit-Driven Storytelling
Your business's growth—and profitability—depends more than you think on the stories you tell. In this first of a two-part session, Mitch and Akila will help you craft your brand story,…
Wednesday, October 12 2022 | 09:00 AM PDT*
The Future of OTAs
With hundreds of online travel agencies and digital distributors focused on travel experiences, the channel has only become more important – and more complex – for operators and attractions. This…
Wednesday, October 12 2022 | 09:00 AM PDT*
The Need for Niche: The Rise of Specialty Marketplaces
There are hundreds of online travel agencies (OTAs) focused on tours and activities. Many focus on a particular segment, from attraction tickets and food to hiking, biking, surfing and more…