Sessions
Wednesday, May 5 2021 | 20:00 PM EST
Advertising for an Uncertain Summer: How to Plan & Budget Your Campaigns
There may still be many unknowns about the upcoming season, but that shouldn’t stop you from planning, preparing and budgeting your marketing campaigns for the summer season. What you’ll learn:…
Wednesday, May 5 2021 | 20:00 PM EST
Getting Ready to Grow
With uncertain skies still ahead, when do you invest, when do you hire back? This workshop helps you set your strategy to get your tour or activity business in the…
Wednesday, May 5 2021 | 20:00 PM EST
Building, Buying, Branding: Paths to Growth in 2021 & Beyond
The past 15 months has dramatically changed our industry, creating new opportunities for growth, with big changes at Urban Adventures, Hornblower, and even an OTA acquiring tour operators. This session…
Wednesday, May 5 2021 | 19:30 PM CET
The State of Operators in the U.S.
What’s the state of tours, activities and attractions in the U.S. and the outlook for the season ahead? How are they preparing for the coming season and the resumption of…
Wednesday, May 5 2021 | 19:30 PM EST
Advocate Marketing. Turn Your Customers into Influencers Who Drive More Business
What's better than your own marketing? Your target customers seeing their friend, at your business, being safe and having fun. This session will show you how to help your customers…
Wednesday, May 5 2021 | 19:15 PM EST
Website Copy That Converts. How to Say the Right Things the Right Way to the Right People
The first impression of your brand comes from the words and images you use. Yet tourism brands often give too little attention to website copy, failing to make a strong…
Wednesday, May 5 2021 | 19:00 PM EST
How to know if your website is high performing
Your website is focused on doing one thing, turning site visitors into bookers. We will review how best to measure the conversion performance of your website. We will provide an…
Wednesday, May 5 2021 | 14:00 PM CET
The State of Tours, Activities & Attractions
What’s the state of tours, activities, and attractions? How are operators faring across Europe and around the world? How are they preparing for the coming season and the resumption of…
Wednesday, May 5 2021 | 12:50 PM EST
Rentals Rising (U.S.): Tapping Vacation Rentals as a Sales Channel for Your Experiences
We’ve seen a big shift toward vacation rentals and Airbnbs over the past year, and it’s likely to continue as Covid-weary travelers seek out homes vs. hotels. In this session,…
Wednesday, May 5 2021 | 11:50 AM EST
Google, Digital & the Pandemic (or How Tech Is Changing Everything)
Tours, activities and attractions have ridden a wave of digitization over the past year as the pandemic has fueled new traveler behaviors and forced changes on operators. In this session…