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Wednesday, October 30 2019 | 11:00 AM

Research 2019 Orlando

Operator Story: Putting People First

Grow grow grow goes the corporate credo, but grow at any cost? Sue Cooper of Lazy Dog Adventures and the author of Millionaire in Flip Flops has a different message:…

Wednesday, October 30 2019 | 11:00 AM

Research 2019 Orlando

The Joy of Growing Pains

Growth in most companies is hardly a straight line up, but more like an adventure course with plenty of downs as well as ups. In this operator story, James Blick…

Wednesday, October 30 2019 | 11:00 AM

Research 2019 Orlando

Operator Story Branding Bad

What started out as a failed business venture finally found its success by having their guests unleash their “bad side.” Hear about the journey YourBikerGang.com took to transition from a…

Wednesday, October 30 2019 | 11:00 AM

Consumer Trends 2019 Orlando

Online Expectations of the Next Gen

We all know lots of reviews and great photos are essential, but the next generation of travelers want something more. Drawing on parallels from online retailing, one of the world’s…

Tuesday, October 29 2019 | 11:00 AM

Marketing 2019 Orlando

Can Branding Grow Your Tour & Activity Business

Amid the rapid growth of tours and activities, where are global brands? Why hasn’t this taken hold? More and more companies are building multi-destination tour brands, seeking to extend their…

Tuesday, October 29 2019 | 11:00 AM

2019 Orlando

A Very Visible Impact

Every tour operator wants their tours and experiences to have an impact. But Invisible Cities in the UK, Scotland, seeks to be transformational for its guides as well as its…

Tuesday, October 29 2019 | 11:00 AM

Interviews 2019 Orlando

Ask Me Anything: TripAdvisor

It’s one of our industry’s biggest online brands, the largest platform for traveler reviews and—for many operators—an important source of bookings. In this one-on-one interview, we (and you) ask the…

Tuesday, October 29 2019 | 11:00 AM

Marketing 2019 Orlando

Creating Content that Captivates

Every creator and seller of tours, activities, and attractions today must also be a content marketer. But what content will pop with your customers? Culture Trip has used the power…

Tuesday, October 29 2019 | 11:00 AM

Marketing 2019 Orlando

Tap the Corporate Experiences Market

Our industry is mostly focused on the leisure traveler, but have you thought about selling into businesses? More companies are offering experiences as employee benefits and incentives. This keynote walks…

Tuesday, October 29 2019 | 11:00 AM

Distribution 2019 Orlando

Hotels Want You – Marriott

Travelers may stay in rooms, but they seek experiences, and lodging providers can be a key point of sale for operators. In this talk, we’ll hear how the world’s biggest…

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