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Wednesday, March 6 2019 | 13:00 PM

Marketing 2019 Berlin

Let’s Get Direct: Strategies for Growing Direct Channels

In an age of rapidly rising online travel agencies and the growth of third-party distribution, growing direct booking channels is moving to center stage for every tour, activity and attraction…

Monday, March 4 2019 | 13:00 PM

Distribution 2019 Berlin

Using Tech to Go Direct and Improve Visitor Access

Sometimes there can be too much of a good thing. With surging visitor volumes and growth from OTAs and resellers, the Van Gogh Museum re-engineered their strategy – and their…

Monday, March 4 2019 | 13:00 PM

Operations 2019 Berlin

Getting More than You Pay For

What started as a seemingly hair-brained idea some 15 years ago has become a disruptive force in touring across Europe and around the world. Now nearly synonymous with free tours,…

Monday, March 4 2019 | 13:00 PM

Marketing 2019 Berlin

Sustainability that Sells – Roundtable

This roundtable assembles distinct voices across Europe's Tour and Attraction landscape to address the challenges before our industry: how we transform rapid travel growth into responsible tourism development to benefit…

Thursday, September 27 2018 | 13:00 PM

Operations 2018 Las Vegas

Big Voice: The Price of Entry

One of the busiest, donation-only museums had to make the tough call to implement a visitor fee. How they executed the change - and maintained a positive customer experience -…

Thursday, September 27 2018 | 13:00 PM

Operations 2018 Las Vegas

Unforgettable: The Tours That Get Remembered

Be a Better Guide founder and tour guide whisperer Kelsey Tonner tells us how to connect with guests and create experiences that will stay with customers forever.

Thursday, September 27 2018 | 13:00 PM

Operations 2018 Las Vegas

Big Voice: Let’s Add a City – or Several

Learn the growth strategies that Culinary Adventure Co. used to expand its local food tour operation into a national operator, now in six major cities across Canada.

Wednesday, September 26 2018 | 13:00 PM

Marketing 2018 Las Vegas

Selling Stuff with Humor

How you can use humor to connect with customers and sell more stuff. And have a laugh, too.

Wednesday, September 26 2018 | 13:00 PM

Marketing 2018 Las Vegas

What the Heck Are We (and How Do We Brand)?

This roundtable of marketing masters from Tours, Activities & Attractions explores the power and potential of brands to transform our marketplace.

Wednesday, September 26 2018 | 13:00 PM

Marketing 2018 Las Vegas

Help with Yelp: Using Online Review Sites To Grow Your Business

More than nine in 10 consumers turn to review sites to choose a local experience or business. You've probably seen your business on review sites like Yelp, but have you…

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