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Wednesday, October 12 2022 | 16:00 PM PDT*

Operations 2022 Las Vegas

The Future of the Experience Economy: Fireside Chat with Michael Zeisser

This one-time executive of Liberty Media and Alibaba currently serves on the board of directors for GetYourGuide, Fever, Atlas Obscura and Easol and runs the only investment fund dedicated to…

Wednesday, October 12 2022 | 10:30 AM PDT*

Attractions 2022 Las Vegas

Yielding Up: A Deep Dive on Dynamic Pricing & Revenue Management

Revenue management may be standard practice in other parts of travel, but it’s still early days in tours and attractions, with less than 1% of attractions engaging in dynamic pricing.…

Wednesday, October 12 2022 | 10:30 AM PDT*

Attractions 2022 Las Vegas

Immersive Reality and Innovative Product Design: How Emerging Tech and Immersive Innovation are Shaping the Future Guest Experience

Entrepreneurs are creating innovative new experiences that blend technology and live interaction to create entirely new visitor experiences. Hear from immersive innovators on how visitor attractions should – and should…

Wednesday, October 12 2022 | 10:30 AM PDT*

Attractions 2022 Las Vegas

The Industry Weighs In: A Hot Topics Town Hall

From lockdown to recovery to recession and uncertainty, from distribution and dynamic pricing to timed ticketing and channel management, visitor attractions and large tour operators have had plenty to contend…

Wednesday, October 12 2022 | 10:30 AM PDT*

Attractions 2022 Las Vegas

From Ideation to Activation: Innovating the Next Great Experience

Innovation is easy to talk about but hard to do. How can we all create the next great attraction experience? This talk from the head of attractions at the Up…

Wednesday, October 12 2022 | 10:30 AM PDT*

Marketing 2022 Las Vegas

Optimize Your Marketing for Repeat Referral Customers

Business owners know referral and repeat (R&R) bookings are essential to a profitable business, yet many tour, activity and attraction operators don’t do marketing for R&R bookings. In knowing that…

Wednesday, October 12 2022 | 10:30 AM PDT*

Operations 2022 Las Vegas

Profit-Driven Storytelling

Your business's growth—and profitability—depends more than you think on the stories you tell. In this first of a two-part session, Mitch and Akila will help you craft your brand story,…

Tuesday, October 11 2022 | 16:00 PM PDT*

Attractions 2022 Las Vegas

The Google View on Things to do

It’s been one of the most talked-about topics in tours, activities and attractions: Google’s major foray into experiences with Google Things to do. This talk and Q&A from the head…

Tuesday, October 11 2022 | 14:00 PM PDT*

Operations 2022 Las Vegas

Expand Your Brand Through Multi-Locations

When you’re ready to grow your business and you think opening a second location is the way to go, there are a lot of options and considerations. Join this interactive…

Tuesday, October 11 2022 | 11:45 AM PDT*

Marketing 2022 Las Vegas

The Importance of Building Your Brand

For decades, Virgin has been one of the most iconic global brands, known for its superior quality, disruptive spirit, and penchant for making all experiences extraordinary. Led by Virgin Experience…

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