Sessions
Monday, November 2 2020 | 00:00 AM
The Pre- and Post-Tour Customer Journey
Let's discuss creative tips, strategies and ideas for how to engage with our guests before and after the tour experience, setting better expectations beforehand and continuing the relationship afterwards, all…
Monday, November 2 2020 | 00:00 AM
Sightseeing with Your Phone
Join this roundtable to hear the success stories and challenges other operators have experienced when using smartphones and digital technologies as ‘tour guides’. How can these tours be developed? Are…
Monday, November 2 2020 | 00:00 AM
Paid Search, Social & Call Tracking – Optimizing Your Advertising ROI When Times Are Tight
Even in a downtown, it can still pay to, well, pay, to get customers in the door. This workshop will walk through key operator strategies for paid search, social, display…
Monday, November 2 2020 | 00:00 AM
Pro Tips to Optimize Your Website for Tourism Sales
Buzz Session: How to use UX design to fix your website’s leaky funnels. A discussion in how to make your site engage a user and lead them towards a sale.…
Monday, November 2 2020 | 00:00 AM
The Marketing Tech Stack for Tour Operators
Join us for a discussion on what your digital foundation should look like. We will cover advanced conversion tracking, marketing performance reporting, business intelligence, process automation, and more!
Monday, November 2 2020 | 00:00 AM
Covid Christmas: How Operators Should Prepare
How should operators prepare to make the most out of this unique holiday season. Whether for the good or the bad, this Christmas season will undoubtedly be more memorable than…
Monday, November 2 2020 | 00:00 AM
Direct Sales are More Important than Ever
Direct sales in these times are more important than ever. Those who own the transaction have more resilient business models. Every operator has a different channel mix. Let's learn from…
Friday, October 30 2020 | 00:00 AM
The Tour (in a Box) Must Go On
Not to be stopped by a global pandemic, this food tour operator of 13 years has sold nearly $250,000 worth of food boxes since March, and she’s just getting started.…
Friday, October 30 2020 | 00:00 AM
Creating New Tours, Partnerships and Opportunities
This roundtable explores new ideas that have arisen from data during this environment that have proved to be successful. Join us and share (and hear about) opportunities that you have…