Related Sessions
Wednesday, October 12 2022 | 10:30 AM PDT*
From Ideation to Activation: Innovating the Next Great Experience
Innovation is easy to talk about but hard to do. How can we all create the next great attraction experience? This talk from the head of attractions at the Up…
Wednesday, October 12 2022 | 10:30 AM PDT*
Profit-Driven Storytelling
Your business's growth—and profitability—depends more than you think on the stories you tell. In this first of a two-part session, Mitch and Akila will help you craft your brand story,…
Wednesday, October 12 2022 | 09:00 AM PDT*
The Future of OTAs
With hundreds of online travel agencies and digital distributors focused on travel experiences, the channel has only become more important – and more complex – for operators and attractions. This…
Tuesday, October 11 2022 | 16:00 PM PDT*
The Google View on Things to do
It’s been one of the most talked-about topics in tours, activities and attractions: Google’s major foray into experiences with Google Things to do. This talk and Q&A from the head…
Tuesday, October 11 2022 | 14:00 PM PDT*
Channel Management: Strategy & Technology
It’s been a much-debated and often misunderstood buzzword of the past few years: channel management. This workshop breaks down what it is, what it isn’t, how to evaluate whether your…
Tuesday, October 11 2022 | 14:00 PM PDT*
Expand Your Brand Through Multi-Locations
When you’re ready to grow your business and you think opening a second location is the way to go, there are a lot of options and considerations. Join this interactive…
Tuesday, October 11 2022 | 11:00 AM PDT*
A Universal View
The sales leader for one of the world’s leading theme park brands shares his vision for the future of visitor attraction technology, distribution, pricing and more in this wide-ranging presentation…
Tuesday, October 11 2022 | 10:45 AM PDT*
Set Your Distribution Strategy
Distribution has never been more complex, nor has it ever been changing so quickly. This workshop takes a deep dive on all things distribution, including insights on the latest trends…
Tuesday, October 11 2022 | 10:45 AM PDT*
Generating Bookings with SEO: What You’ve Been Doing Wrong
Tired of publishing content that can't compete with the big OTAs? This workshop walks through intelligent SEO tactics to help you develop content that drives bookings. We'll discuss the most…
Tuesday, October 11 2022 | 09:00 AM PDT*
A Fireside Chat with Ben Drew, President, Viator
Tours and activities’ largest online travel agency has come back strong in 2022. We’ll sit down with Ben Drew to discuss the state of the industry, key post-pandemic traveler trends,…