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Wednesday, May 5 2021 | 19:15 PM EST

Marketing 2021 Accel - Spring into Summer

Website Copy That Converts. How to Say the Right Things the Right Way to the Right People

The first impression of your brand comes from the words and images you use. Yet tourism brands often give too little attention to website copy, failing to make a strong…

Wednesday, May 5 2021 | 19:00 PM EST

Marketing 2021 Accel - Spring into Summer

How to know if your website is high performing

Your website is focused on doing one thing, turning site visitors into bookers. We will review how best to measure the conversion performance of your website. We will provide an…

Wednesday, May 5 2021 | 14:00 PM CET

Consumer Trends 2021 Accel - Spring into Summer

The State of Tours, Activities & Attractions

What’s the state of tours, activities, and attractions? How are operators faring across Europe and around the world? How are they preparing for the coming season and the resumption of…

Wednesday, May 5 2021 | 12:50 PM EST

Consumer Trends 2021 Accel - Spring into Summer

Rentals Rising (U.S.): Tapping Vacation Rentals as a Sales Channel for Your Experiences

We’ve seen a big shift toward vacation rentals and Airbnbs over the past year, and it’s likely to continue as Covid-weary travelers seek out homes vs. hotels. In this session,…

Wednesday, May 5 2021 | 11:50 AM EST

Marketing 2021 Accel - Spring into Summer

Google, Digital & the Pandemic (or How Tech Is Changing Everything)

Tours, activities and attractions have ridden a wave of digitization over the past year as the pandemic has fueled new traveler behaviors and forced changes on operators. In this session…

Wednesday, May 5 2021 | 11:00 AM EST

Distribution 2021 Accel - Spring into Summer

Using Photos can be a great way to connect with your customers, and to grow your tour or attraction revenue!

Using Photos during your experience can be a great way to connect with your customers, its also a great way to grow your tour or attraction revenue!

Wednesday, May 5 2021 | 10:30 AM EST

Marketing 2021 Accel - Spring into Summer

Learn how TOMIS provides Digital Marketing & Customer Experience Software for Tour Operators

TOMIS grows tour operator businesses through innovative marketing software and unparalleled industry expertise. As your personal marketing assistant, TOMIS automates previously manual marketing processes, saves you valuable time to focus…

Wednesday, May 5 2021 | 10:10 AM EST

Consumer Trends 2021 Accel - Spring into Summer

The U.S. Outlook

U.S. travelers are starting to hit the road and take to the skies. What does the summer have in store? This talk from the research lead at U.S. Travel will…

Wednesday, May 5 2021 | 10:00 AM EST

Marketing 2021 Accel - Spring into Summer

Recovery Trends: Engaging Locals

Acquiring guests from nearby will continue to play an important role this summer. In this workshop, Groupon shares the latest insights from its consumer intent research on who’s likely to…

Tuesday, May 4 2021 | 16:50 PM CET

Consumer Trends 2021 Accel - Spring into Summer

The Great Outdoors: Adventure & Outdoor Experiences in 2021

Outdoor adventure and active experiences have been one of the few bright spots in tours and activities amid the pandemic. This short, data-driven talk walks through top trends in Europe’s…

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