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Monday, May 17 2021 | 19:30 PM EST

Marketing 2021 Accel - Direct Booking MasterClass

A Direct Discussion with Direct Marketers

We'll kick off the MasterClass with a panel of the three most experienced marketers in the tours, activities and attractions sector. What trends in Direct Booking marketing are they seeing?…

Monday, May 17 2021 | 11:00 AM EST

Marketing 2021 Accel - Direct Booking MasterClass

5 Ways to Maximize Direct Bookings Through Google in 2021

Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever.…

Monday, May 17 2021 | 10:00 AM EST

Marketing 2021 Accel - Direct Booking MasterClass

Social Strategy for Direct Bookings

Revisiting the top social channels to drive direct bookings. Learn what's new about working with Facebook and Instagram (hint: the changes to Apple's iOS14.5 changes everything with the new App…

Monday, May 17 2021 | 10:00 AM EST

Marketing 2021 Accel - Direct Booking MasterClass

5 Ways to Improve Your Website Conversion Rate

We will go over 5 actionable ways you can improve your website's conversion rate. Topics will include what you need to do for the next Google update, optimizing the mobile…

Wednesday, May 5 2021 | 20:00 PM EST

Operations 2021 Accel - Spring into Summer

On-Demand Concierge Service and the Voice Assistant; A new way to market to the leisure traveler

See how virtual assistants and smart speakers are being utilized by lodging providers to safely provide on-premises services, including curated recommendations for guests of the best local tours and attractions,…

Wednesday, May 5 2021 | 20:00 PM EST

Marketing 2021 Accel - Spring into Summer

Advertising for an Uncertain Summer: How to Plan & Budget Your Campaigns

There may still be many unknowns about the upcoming season, but that shouldn’t stop you from planning, preparing and budgeting your marketing campaigns for the summer season. What you’ll learn:…

Wednesday, May 5 2021 | 19:30 PM EST

Marketing 2021 Accel - Spring into Summer

Advocate Marketing. Turn Your Customers into Influencers Who Drive More Business

What's better than your own marketing? Your target customers seeing their friend, at your business, being safe and having fun. This session will show you how to help your customers…

Wednesday, May 5 2021 | 19:15 PM EST

Marketing 2021 Accel - Spring into Summer

Website Copy That Converts. How to Say the Right Things the Right Way to the Right People

The first impression of your brand comes from the words and images you use. Yet tourism brands often give too little attention to website copy, failing to make a strong…

Wednesday, May 5 2021 | 19:00 PM EST

Marketing 2021 Accel - Spring into Summer

How to know if your website is high performing

Your website is focused on doing one thing, turning site visitors into bookers. We will review how best to measure the conversion performance of your website. We will provide an…

Wednesday, May 5 2021 | 12:50 PM EST

Consumer Trends 2021 Accel - Spring into Summer

Rentals Rising (U.S.): Tapping Vacation Rentals as a Sales Channel for Your Experiences

We’ve seen a big shift toward vacation rentals and Airbnbs over the past year, and it’s likely to continue as Covid-weary travelers seek out homes vs. hotels. In this session,…

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Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

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Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

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Paid membership-only webinars to deepen your understanding of important industry topics.

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Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

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