About Me
Carrie has been a mover and shaker in the experiences and attractions sector for over 20 years. Today she proudly oversees the US growth plan at Virgin Experience Gifts, the premier platform for experience gifting in North America. Headquartered in the UK as Virgin Experience Days, the group is growing rapidly and actively onboarding thousands of new experiences. Carrie also serves as the President of OCTO, the organization created to make connectivity in the industry easier and more efficient.
Experience
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Executive Vice President, Strategy and Business Development
A travel industry veteran, Carrie has been a mover and shaker in the attractions sector for over 20 years. She was a founding member of the Smart Destinations team and held a leading role in its long-term growth and subsequent sale in 2016. Carrie has been instrumental in blazing the path for the “pass” category in the tour and activity space, particularly in the United States. Today she oversees the strategy and business development for Go City and serves as a key member of the executive team. Prior to her work at Go City, Carrie led the in-destination strategy for Get Travel, a student tour operator. She holds a BA from Virginia Tech.
Go City is now the largest attraction pass company in the world, operating in over 30 global cities.
Has Spoken At
Thursday, October 13 2022 | 10:30 AM PDT*
Connectivity & the Case for Standards, presented by OCTO
With hundreds of booking and ticketing systems, hundreds (or thousands) of distributors, any many, many more operators, technology connectivity for third-party distribution has never been more important. While much progress…