Tao Tao

Co-Founder and Chief Operating Officer

GetYourGuide

About Me

Tao Tao is the Co-Founder and Chief Operating Officer (COO) at GetYourGuide. In this role, Tao spearheads the development of GetYourGuide’s go-to-market strategy, optimizes consumers’ user-facing experience, and ensures the company promotes offerings that represent the latest trends in the experiences space.

Since imagining the concept of GetYourGuide with his peers in 2009, Tao has successfully guided the platform from its start-up origins through multiple successful external fundraising rounds. Tao has been instrumental in securing partnerships with GetYourGuide’s more than 25,000 supply partners by identifying and optimizing the tools needed to better engage potential customers. As a result, GetYourGuide currently offers customers more than 140,000 activities across 10,000 cities.

Tao is committed to mentoring the next generation of entrepreneurs driving global innovation and is an active participant in several philanthropic and charitable organizations, including the Founders Pledge, YPO leadership community, and Deutschlandstiftung Integration. In 2023, he was recognized by STARTUP TEENS, a German education platform for up-and-coming business leaders, with its Role Model award.

Originally from Beijing, Tao is passionate about building cultural bridges and experiencing new adventures abroad. He is fluent in Chinese, German, English, and French, and received a degree in Economics from Tilburg University and a degree in Physics from ETH Zurich.

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