Sessions
Thursday, November 5 2020 | 21:30 PM EST
The Art Of Positioning, Using Your Unique Selling Proposition To Stand Out & Sell Tours
Sometimes you really can be too close to your brand. Learn how to step back and gain insight on what makes your product different…. And more importantly, why potential visitors…
Thursday, November 5 2020 | 21:30 PM EST
Tracking & Predicting Demand, Search Trends and Other Techniques
See what Google Search Trends can show you about the state of demand for tourism. We'll also chat about other ways you and other operators are gauging consumer demand. Presented…
Thursday, November 5 2020 | 21:00 PM EST
Turbo Tax, All things Business
From licenses to insurance, the co-founders of Group Tour Professionals, a small tour operator association will lead a discuss on the challenges of running a small tour business.
Thursday, November 5 2020 | 15:50 PM EDT
Tour Guide Training, Beyond the Script
Last, but certainly not least, we turn our full attention to tour guides. As well all know, a fantastic guide can make or break a tour. But guiding is so…
Thursday, November 5 2020 | 14:00 PM EST
Diversity Matters: Industry Challenges and Practical Applications for your Business
Diversity isn't something optional that you might think about from time to time. It should be baked into every aspect of your business and the industry: from marketing strategies and…
Thursday, November 5 2020 | 14:00 PM EST
Everything Is Storytelling: Bringing Emotion and Connection to the entire Customer Journey
The "wow moment" is really the soul of the tour. It's the moment when a place comes alive; it could be a story or a shared experience, but it always…
Thursday, November 5 2020 | 14:00 PM EST
Going Local
Grow your business with in-market partnerships and targeted local marketing.
Thursday, November 5 2020 | 12:40 PM EDT
Entrepreneurship Panel: Tips, Tricks and Advice for New Businesses
When we start our businesses, it's rarely with a perfect roadmap. We learn while doing, and a lot of lessons are learned later than we'd like. Beginning and early-stage businesses…
Thursday, November 5 2020 | 12:00 PM EST
The Guide in the Driver Seat: Building Creative, Unique Experiences
Unique tours are the new normal. A new segment of guests have moved beyond the cookie-cutter, and want something original and special. Join this panel discussion as representatives from Atlas…
Thursday, November 5 2020 | 11:00 AM EST
The Future of Experiences: Empowering Guides and Engaging Guests
TripSchool is a training company focused on helping guides and operators create and lead phenomenal travel experiences, from storytelling to product development to guest experience. We'll start this Boot Camp…